I’m sitting down with special guest, Yara de la Torre, to discuss changes and transitions in life and business.
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I can’t even begin to tell you how many times I’ve done this in my career. From black box-dyed clients wanting to go platinum to fine-haired clients showing me a picture with thick hair…
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Maybe you’ve taken some classes. Or you’ve downloaded the apps or the spreadsheets that have promised to make money and finances work for you and yet, they still don’t.
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I’ll be honest with you, when I first started out, I thought that 6-figures was only reserved for the NYC hairstylist. Not the small-town ones like me.
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And before you start making the excuse that “times are different now”, I want to recognize that that’s completely true. And that’s actually why I want you to quit social media, because times are different.
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I was so nervous. I’m pretty sure my hand was shaking, with a vice grip on my “business cards”. They weren’t personalized cards or anything, just an appointment reminder card from the salon with my name penned in.
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For Morgan, the biggest thing that helped her business and social media take off is when she decided that she was going to be 100% authentic online.
When she decided to stop caring about her double chin or if she made herself look like an idiot, that’s when people started watching her.
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For a really long time, I struggled with being labeled “lazy” and thinking I wasn’t doing or being enough. Don’t even get me started on how I felt when social media hit the scene!
I want you to know that laziness isn’t a bad thing and in fact, it can actually be your superpower.
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One of my deep-seated insecurities and fears is wanting people to like me.
I used to take it very personally when someone didn’t like their hair, didn’t like my salon, or didn’t like the way I ran my business.
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When I was 21, I moved to London and got a job in a salon where I had to build a clientele. I remember during my interview process they told me to go out on the street and get a client in for a haircut. It was a little intimidating! Being in a new country and being told to go talk to strangers felt daunting.
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We’re constantly being bombarded with contradicting messages from different places. We’re told to “be scared” and “do this” and we see so many people saying one thing and others doing it a completely different way.
I want to give you permission right now that the best thing you can do to prepare for a recession is not to stress out. It’s important to keep yourself calm.
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There’s no denying it, making mistakes is a messy, uncomfortable experience. No one likes to make mistakes. But there’s also no one who can ever avoid making mistakes. If someone tells you they’ve never made a mistake, they’re probably lying.
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Money is one of those touchy subjects that most people simply avoid talking about. More often than not we grew up in certain environments that affected our relationship with money.
We may not even be aware that we have unconscious beliefs about money. This can severely impact and affect the relationship we have with money if we leave it unchecked.
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There’s no denying that confidence is important. Not only in our day-to-day lives, but also in our businesses.
While knowing that is important, actually HAVING confidence is a completely different story.
Maybe you’ve found the confidence to implement something new in your business once or twice, but you can’t seem to stick with it or stay accountable to yourself
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Let’s be honest, investing in yourself is really nerve-wracking. Jodie isn’t shy to admit that she was a little anxious to invest in herself.
Before Rock Your Business, she had only invested in marketing education. She had taken a few Instagram courses, and some marketing theory classes, but had never invested in anything to help her put structure in her business.
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Stepping out of your comfort zone is the key to getting to the place you want to go. You’re never going to feel ready. I don’t want you to wait until the moment that you feel “ready” or the moment when everything is “perfect”, because, friend, you’ll be waiting forever.
There is never going to be a perfect time or scenario, there’s never going to be a way to predict the results.
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For Lauren, part of her journey to six figures was creating boundaries in her business. Not only is she working less, but she’s earning more than when she was double-booked.
She’s found her own definition of success and is totally crushing it.
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The thing is, I didn’t really understand finances. Although I knew I was putting money aside to pay for my taxes as a self-employed business owner, I didn’t really know much about it at all.
It was just like all of a sudden I got this MASSIVE tax bill for $20,000 and I didn’t have that money.
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Let’s be honest, money can sometimes feel dirty (and I don’t mean literally, although that’s definitely true…). How often have we been taught that “money is the root of all evil”?
And part of that sleazy feeling around money has to do with the fact that nobody talks about it. And when nobody talks about it, it makes us think we’re entirely alone in it.
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I want you to remember that you never want to stop attracting ideal clients and that your ideal client will change as your career grows and changes too.
Your ideal client isn’t necessarily going to be the same person that it was at the very beginning of your career. This is the main reason why you need to look at your career as a cyclical process and not a linear one.
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